Who we are?


Creative and curious minds, business strategists passionate for success, with a focus on sales and  marketing and 

experience in

finance. Every day for almost 20 years, we wake up with the thought of making the world a little better, to help build and grow companies. We call Amsterdam our home, the Netherlands our backyard and work with ambitious Dutch and foreign not-big-yet companies.

startup, scale-up, ik wil groeien
“You should refuse to accept the failure narrative that it’s ok to fail. It’s our belief that any not-big-yet company, startups and scale-ups alike; should set out to be big from the beginning.”
“One reason 41111 was founded, was out of frustration. Frustration with the established consultancy industry that only describes the water whilst their customer is drowning.”