How we can help you



We define ourselves not as classical business advisors or consultants. People sometimes call what we do mentoring or coaching. You may label what we do anything you want.

Our one and only goal is to turn your business (idea) into a profitable company.

For that we cut through the bullshit quickly and ask the right questions. We invest with people, means and with our network to gain strategic insights, learn about your business and your customers. Our hands-on approach is about achieving tangible results through a repeatable sales model towards the end-goal: a business model that works and will help you grow and become successful.



We invest in Dutch food and beverage startups and scale-ups in combination with intensive business coaching, cooperation with relevant trading partners and an extensive network of experts.

To invest in innovative ideas and in the business growth of food startups and scale-ups with people and capital.

We have a passion for food and welcome ideas that disrupt the food industry and change how people eat and drink.

We offer formative financing (seed stage and early stage) to vetted companies to finance their business expansion; providing capital to initiate commercial production, marketing and sales.



We believe it’s vital to the success of your business to equip your team members with the strategic and tactical practices to help your company leverage success.

Our training courses are specifically designed for not-big-yet companies and geared to amplify business growth.

Learn how to forecast revenue and growth rates for your business.
Learn how to sell when you’re a startup or a scale-up, and how to manage all aspects of the sales process.

“A majority of startups fail because they fail to sell their product.”