What’s in a name?


what: a number homophone (replace a word with the same pronunciation).

pronunciation: ‘for once’ (fɔr wʌns).

definition: this time, if at no other time, it’s your time.

why: every day for every not-big-yet business is an opportunity.

4+1+1+1+1: eight is the lucky number that represents wealth and riches.

4+1+1+1+1: the whole is greater than the sum of its parts. It’s all about teamwork.

“You should refuse to accept the failure narrative that it’s ok to fail. It’s our belief that any not-big-yet company, startups and scale-ups alike; should set out to be big from the beginning.”

Are you a struggling startup? Do you need access to support and resources to take the next step? Not big yet? Go ahead: contact us!