Background


what: a number homophone (replace a word with the same pronunciation).

pronunciation: ‘for once’ (fɔr wʌns).

definition: this time, if at no other time, it’s your time.

why: every day for every not-big-yet business is an opportunity.

4+1+1+1+1: eight is the lucky number that represents wealth and riches.

4-1-1-1-1: the whole is greater than the sum of its parts. It’s all about teamwork.

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