what: a number homophone (replace a word with the same pronunciation).
pronunciation: ‘for once’ (fɔr wʌns).
definition: this time, if at no other time, it’s your time.
why: every day for every not-big-yet business is an opportunity.
4+1+1+1+1: eight is the lucky number that represents wealth and riches.
4-1-1-1-1: the whole is greater than the sum of its parts. It’s all about teamwork.